Holiday shopping online: What do shoppers do?

Welcome to the wild world of holiday shopping online, where our carts are virtual, but the hustle is very real! Did you know that during the last holiday season, online shoppers spent enough to make Santa’s sleigh need a serious upgrade? But, what happens behind those glowing screens as shoppers click and scroll their way through the most wonderful time of the year? Well, buckle up, because that’s exactly what we’re diving into today.

What makes holiday shopping online fun?

Ta-daaaa – coupons and best deals shoppers can get. Online holiday shopping is a savvy hunt for the best deals. It’s all about strategic use of coupons and timing flash sales. There’s a unique excitement in applying a discount code and watching the price drop – it’s the shopper’s high!

Mobile shopping has changed the way we buy. Now, purchases are just a few taps away on your phone, offering the convenience of shopping from anywhere. This shift to mobile apps means we can shop while commuting, during a lunch break, or from the comfort of our couch – a perfect blend of convenience and efficiency for busy lifestyles.

The real game-changer are mobile apps with their adaptability to our fast-paced lives. They enable quick, easy shopping experiences, ideal for those moments when time is short. With mobile apps, shoppers have the power to make swift purchases, compare prices on the fly, and stay updated on the latest deals, all from a phone.

A promotional graphic with a light gradient background transitioning from blue to purple. It displays the message 'With our app, you can have coupons your shoppers would love!' in bold, dark text with the word 'coupons' highlighted in pink. To the right is an image of an opened purple gift box with yellow ribbons, from which red discount coupons are popping out, suggesting a surprise or a gift. Below the text, there is a 'See more' call-to-action button in purple which leads to OmniShop website.

Holiday shopping online: Decision-making factors

Online shopping gives shoppers the opportunity to explore millions of different brands. So, what makes them make the decision?

Reviews and recommendations

Let’s face it, in the world of holiday shopping online, reviews and recommendations are the North Star guiding our sleighs to the perfect purchase. Reviews play a crucial role in guiding purchase decisions. It’s a bit like getting a sneak peek at a product before you buy. Reviews range from highly enthusiastic to oddly specific, providing a diverse spectrum of opinions. This array of feedback can be pivotal in determining whether a product makes it to your cart or not. So, make sure you gather as many reviews as possible.

The price vs. quality debate

The dilemma of price versus quality is a common one in online shopping. It’s about balancing the appeal of a good deal with the longevity and quality of a product. We’ve all experienced the temptation of a low price, only to be disappointed by not so great quality. It’s a reminder that sometimes, the true value lies in a product’s durability and satisfaction, rather than just its price tag.

Post-purchase behavior

After a purchase, the online shopping experience often shifts to sharing. Customers become reviewers and influencers, sharing their unboxing videos and detailed reviews. It’s not important if they do it on social media, but they will share their experience with friends and family. This trend goes beyond just showing off new purchases; it’s about guiding others through the digital shopping landscape with firsthand experiences and opinions.

The return policy dance

Dealing with return policies is a common aspect of holiday shopping online. It involves a careful consideration of whether a product meets expectations or needs to be returned. We’ve all experienced the uncertainty of gifting something that doesn’t quite hit the mark, leading to a return process that can be as intricate as the shopping itself. Successfully navigating these policies to find a suitable replacement can be deeply rewarding, akin to solving a complex puzzle. Make sure your return policies are easy enough.

What are shoppers buying the most during holidays?

Certain products consistently rise to the top of the shopping list, painting a clear picture of consumer behavior for e-commerce owners.

Electronics and tech gadgets often lead the charge, with shoppers seeking the latest smartphones, tablets, and wearable tech to wrap under the tree.

Meanwhile, fashion items, particularly cozy apparel and unique accessories, also see a surge as people look for both practical and stylish gifts.

Not to be outdone, toys and games maintain their appeal, especially with the latest trends captivating the young and young-at-heart. Home goods, kitchen appliances and decor items enjoy their moment in the holiday spotlight, reflecting the season’s focus on home and hearth.

E-commerce owners, stock the right inventory, create targeted marketing campaigns, and ultimately, tap into the festive shopping enthusiasm that sweeps consumers every year.

Your e-commerce brand also deserves a gift. Get it a mobile app and see your brand grow!

Written by: Dora M.