The fashion industry is constantly changing. It has shifted towards online shopping thanks to the rise of technology. If you’re in the fashion business, you must’ve noticed how fast trends change. From digital transformation and tools to trending seasonal items, it’s challenging for fashion brands to keep up.
In this article, we will list fashion industry trends for 2023 and their impact on the industry. Following trends is crucial if you’re trying to keep up with the competition. Of course, no brand should follow them blindly. But being ready to adapt to change means only one thing. It will help the business to stand in front of the audience and not be in the back in this ever-changing market.
Why are fashion industry trends changing so fast?
Today, it is 14 degrees, and the sun is shining. Tomorrow, maybe there will be snow. People in the fashion business may feel the same when they think about changes in the fashion industry trends. So why is it changing so fast?
First, consumers are shaping the trends by paying attention to specific brands or items. If we look at the most famous influencers in the fashion world, like Chiara Ferragni, we might notice that people who follow them often purchase the same outfits. Consumers today can raise or cancel even singular items of brands’ collections.
On the other hand, technology in all fields is changing very fast, and people are responding to those changes. The perfect example is how long it took for ChatGPT to be embraced by a wide audience. So, why not accept the possibilities technology has for the fashion industry?
When it comes to consumers and shopping in general, technology has already drastically changed the way we shop and consume fashion. Many consumers switched to online shopping as it has become a convenient and efficient way to purchase items. That’s when technology took its place and became a huge part of the fashion industry trends. Every day has the possibility to be the release day of some new tools or technologies that could have an effect on the whole industry.
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These changes may seem fast, but they happened at the right time. The proof is how fast they got accepted by people in the fashion industry. We’re witnessing that consumers are shaping the trends that spread between generations. On the other hand, technological advancements offer possibilities to both consumers and brands. Thanks to social media, customers expect instant access to all trends as soon as they’re live. So, let’s see what trends will be popular in the following year!
Technology trends in fashion industry
The fashion industry trends are evolving due to the rise of emerging technologies. Many brands should embrace the latest technologies to push the limits of manufacturing, production, and marketing. Why? It’s because customers are connected with the digital world more than ever.
From artificial intelligence to the rise of mobile commerce, 3D printing, and blockchain, we’ll guide you through the top tech advancements in fashion for 2023. These technologies are transforming how brands create and sell their products. These technologies can improve customer experience, increase operational and logistical efficiency, and foster growth for fashion brands.
Artificial Intelligence (AI)
Every fashion business can benefit from artificial intelligence, especially e-commerce and marketing. For example, artificial intelligence (AI) can be used for personalized product recommendations by using algorithms that can analyze a customer’s browsing and purchasing history. Guiding customers toward products they’re more likely to purchase directly affects sales. Most important, overall customer experience increases.
Did you know that AI-powered search engines can understand natural language queries? Because of that, it provides more accurate and relevant search results. And customers love it! They can find products quickly and easily, improving their shopping experience.
When it comes to improving the shopping experience with AI, here is a good example of that practice. Dressipi is a tool that uses AI algorithms for customers to find clothes that fit their body shape and personal style. By collecting their preferences and measurements, Dressipi can provide tailored recommendations and reduce the likelihood of returns, but, most importantly, it increases customer satisfaction.
AI is also being used to develop virtual assistants to help customers with their shopping experience. Virtual assistants can answer product questions, help customers, and offer personalized recommendations.
AI helps fashion brands provide customers with a more engaging and personalized experience. If you’re in the fashion business, you must know how crucial it is for customer satisfaction. Some of the most popular fashion brands have implemented AI in their business models, like Zara, Nike, and Nordstrom, so maybe it’s time to figure out how you can use it as well.
3D printing is a revolutionary technology for fashion e-commerce. It allows for the efficient and sustainable production of complex shapes. On-demand production reduces waste and eliminates the need for large inventories.
Customers can personalize their purchases with specific color, design, and size requirements. This improves customer loyalty and sets businesses apart from competitors.
Designers can quickly create and test prototypes, resulting in faster design refinement. This speeds up the product development and testing process. Take a look at the Sculpteo to get an idea of how easy it is to 3D print items. It is a service that provides on-demand 3D printing and manufacturing for businesses and individuals. Users can upload their 3D designs, and Sculpteo will handle the printing and shipping of the final product.
3D printing can transform the fashion industry by providing sustainable production methods, customization, and faster product development. It gives businesses a competitive advantage and improves customer satisfaction. Adidas, Nike, Under Armour, Reebok, and New Balance adopted 3D printing technology a few years ago, so it’s a matter of time before the whole shoe industry adopts this technology.
Blockchain technology improves supply chain transparency. It can create a secure and transparent record of every step in the supply chain, from sourcing raw materials to delivering the final product. Trust and accountability throughout the supply chain are exactly what brands need. Plus, it reduces the risk of counterfeit products. That’s why brands like Louis Vuitton and Dior use this technology to authenticate luxury goods.
Improving payment and transaction processing in e-commerce is another benefit of blockchain. It enables faster and more secure transactions, reducing the risk of fraud and increasing the speed of payment settlement.
For example, WooCommerce can be integrated with blockchain technology to enable secure and transparent transactions in the fashion industry.
Blockchain can create decentralized marketplaces and improve value distribution in e-commerce. Peer-to-peer transactions eliminate intermediaries, reducing costs and increasing efficiency. Also, blockchain creates loyalty programs and incentivizes customer behavior. In simple words – it improves customer engagement and retention.
Virtual reality (VR)
One of the possibilities VR can be used is to create virtual stores. Virtual stores are perfect for customers to browse and interact with products. This enables more engagement than traditional e-commerce platforms. Creating a sense of presence and simulating the experience of physically being in a store increases the likelihood of a purchase.
You can create virtual fashion shows and events with VR technology, like Balenciaga did a few years ago. It’s a perfect place for designers to showcase their collections and reach a wider audience. This creates a more memorable experience for viewers.
Why are virtual fitting rooms trending among customers? It’s because customers can try on clothing and accessories in a virtual environment. The need for physical try-ons can be time-consuming and inconvenient.
The implementation of VR technology is broad. Here’s a tool that combines AI and VR technologies to offer customers customized 3D virtual product models. ELSE Corp uses body measurements to create virtual models and allows trying on virtual clothes from different brands in real-time.
Augmented Reality (AR)
How does augmented reality (AR) shape the future of shopping? Augmented reality provides a real-world experience as an overlay. It allows customers to visualize how clothing and accessories would look on them without physically trying them on. Having customers visualize the total look can reduce the likelihood of returns. Customers can try on clothing virtually without worrying they won’t fit.
AR can also be integrated into mobile apps or web shops, allowing customers to try on items from their homes. For example, PICTOFiT is an AR fitting room technology developed by Reactive Reality that allows customers to try on clothes using their smartphones or other devices. The tool creates a 3D virtual model of the customer’s body based on their body measurements, allowing them to try on clothes from different brands and retailers in real-time.
AR technology allows brands to differentiate themselves from competitors. Besides, brands can create a more immersive and engaging shopping experience. The potential of AR to improve customer experience and satisfaction is huge. Brands like Stradivarius, H&M, Gucci, Calvin Klein, and many others embraced AR a few years ago. No wonder why it is among the fashion industry trends this year.
In simple words, digital twins in fashion refer to virtual replicas of physical products. The twins are created using technologies such as 3D modeling, simulation, and machine learning algorithms.
Digital twins allow fashion designers and manufacturers to simulate, test, and optimize various aspects of the fashion product development process.
Digital twins can help fashion brands reduce costs and improve operational efficiency. By eliminating the need for physical prototypes, testing products or processes is faster and more accurate.
As said in Vogue Italia, this is a centralized approach to managing product information. The risk of inconsistencies in product descriptions and images across e-commerce websites and social media platforms is eliminated.
Also, digital twins enable brands to offer more personalized and immersive customer experiences. Customers can interact with virtual product replicas in a virtual environment.
Consumer-oriented fashion industry trends
Technology has a major impact on the fashion industry, but some trends were chosen from a wide audience of consumers. Today, consumers are more empowered to choose products that resonate with their own values. Analyzing shopping behavior and social media activities gives us a deep look into what fashion industry trends will be on the top during 2023.
Sustainability is becoming a key trend in the fashion e-commerce industry. Consumers are increasingly looking for environment-friendly and ethical fashion options. Here’s the outcome: brands respond using more sustainable materials and production methods.
Consumers are aware of the impact of their purchases on the environment. That’s why they are looking for brands that focus on sustainable practices. This shift in consumer behavior drives brands to adopt eco-friendly practices. They’re paying more attention to production methods, materials and promoting transparency. So pay attention that your packaging should also be sustainable.
Sustainable practices directly affect business models. By choosing them, brands reduce their impact on the environment and win the trust and loyalty of conscious consumers. A perfect example of a business that cares about the environment is Komrads.
As consumers become more aware of the impact of fashion on the environment, they are looking for sustainable options. Brands are answering by using eco-friendly materials in their products.
These materials not only reduce waste and pollution, but they also offer a more ethical and sustainable way to produce fashion items. Eco-friendly materials benefit the environment and set a standard in the fashion industry. But it also creates a more positive brand image. Take a look at Vetta. They decided to fight for the environment by using eco-friendly fabrics like Tencel, linen, organic cotton, and EcoVero.
With the rise of online shopping, consumers seek a more personalized shopping experience. Casually browsing through products and making a purchase isn’t that effective anymore.
Brands are using technology to provide customers with a tailored shopping experience that is unique to them. Part of that experience could be some of the features customers already use. Some of them are:
- personalized product recommendations
- custom-fit clothing
- virtual try-on
Personalization improves the customer experience and leads to increased engagement and loyalty. Brands that embrace personalization and make it a key aspect of their e-commerce strategy can be well-positioned. It’s a path to success in the highly competitive industry, so why not use it?
Vintage and second-hand
Vintage and second-hand clothing feel like an evergreen trend. It continues to grow as consumers look for ways to reduce waste and embrace sustainable fashion. Consumers are becoming more conscious of their purchasing decisions’ environmental impact. If they have the possibility, they’ll always go for sustainable fashion options.
This trend offers unique clothing items and helps reduce waste as it circles between generations. Thrift stores like Beyond Retro and online marketplaces make accessing vintage and second-hand items easier.
Brands offer vintage-inspired clothing or integrate vintage and second-hand items into their collections. This trend allows consumers to express their style and add a personal touch to their wardrobe.
Are you using Instagram and TikTok? If yes, you’ve probably noticed how people embraced baggy clothes and sweatshirts. We can call that a streetwear style, which is a fusion of hip-hop, punk, and skate culture. It continues to be a major trend, with consumers seeking bold, statement-making styles.
Bold graphics, oversized silhouettes, and a mix of high fashion and urban culture characterize this trend. With the rise of e-commerce, streetwear brands and fashion retailers have reached a wider audience. Streetwear remains a key player in the fashion industry. If you’re interested to find out which brands embraced this trend, Esquire made a list of 20 of the best streetwear brands.
What do consumers seek from fashion? Comfort! Loungewear and athleisure continue to grow in popularity. Consumers are looking for stylish, practical, and comfortable clothing. That’s why brands incorporate soft, stretchy fabrics and relaxed silhouettes into their designs. This has resulted in a growing demand for athleisure and loungewear.
Comfort-focused pieces are now seen as fashionable and acceptable, even outside of the house. Seeing people in pajamas and slippers outside isn’t strange anymore. As a result, comfort is becoming an important factor for many consumers. That’s why brands are offering a wide range of comfortable clothing options.
As we already mentioned, the use of technology in fashion is increasing. Today, brands incorporate augmented reality and virtual try-on technology into their e-commerce sites.
The line between virtual and physical fashion is becoming increasingly blurred. Brands use cutting-edge technologies to offer consumers a unique, interactive shopping experience. This trend is revolutionizing the entire fashion industry.
Colors of 2023
The use of bold and bright colors is set to be one of major fashion industry trends in 2023. Colors like fuchsia, yellow, and emerald green are popular among fashion-forward consumers. In addition, monochromatic outfits in a single, statement-making color are expected to be trending. A clean and modern look continues to be a good choice.
The importance of color in the fashion industry not only serves an aesthetic purpose but also has the power to convey emotions and moods. A perfect example is Rihanna’s Super Bowl outfit.
We all wear pink now
Attention all fashion enthusiasts, business owners, and lovers! Who could possibly know that the world would go crazy with pink?! After the official release of the Barbie movie in July 2023, the pink color is back. Or was it always there?!
Pink shoes, bags, swimsuits, umbrellas. Pink everything. People started wearing pink to watch the movie, and this year will be colored in pink. The Barbie trend exceeded expectations and went beyond the fashion industry. Barbie’s excessive marketing budget allowed them to establish amazing collaborations even with brands outside the fashion industry. Barbie, you rock. 💪🏻
The genderless fashion trend is gaining traction in the fashion industry. Consumers seek to break traditional gender norms and express their individuality through their style.
In 2023, this trend is expected to grow even more in the e-commerce world. Online retailers now offer a wider range of gender-neutral clothing options catering to customers.
The shift toward genderless fashion provides more choices and the freedom to express themselves. Also, it promotes inclusivity and equality in the fashion industry. Take a look at brands like Kohr and Olderbrother that are sustainable and genderless.
Adding a personal touch and expressing unique styles are very important for consumers. That’s why accessories have become essential to any outfit. Take a look at Crocs and their charms. Customers love it! But they are also seeking accessories that are both fashionable, practical, and unique. So, brands can expect to see a growing demand for innovative and functional items.
Social channels still on top of fashion industry trends
Social media has revolutionized how people shop and interact with brands. It has opened up a whole new world of possibilities for consumers to explore and engage with their favorite brands. The influence of social media on shopping habits and brand loyalty is undeniable.
Social media channels rose influencer marketing, which is one of the most popular trends in the fashion industry. Customers rely on influencers for product recommendations, impacting their buying decisions. Furthermore, social media also plays an important role in building brand loyalty. Customers are more likely to trust a brand if they perceive it as being authentic and transparent.
Social commerce has allowed consumers to shop from their favorite brands without leaving the platform. A combination of influencer marketing, user-generated content, and the ability to finish purchases on social platforms are why social media platforms play a huge role in forming fashion industry trends.
How brands can adapt to fashion industry trends
The fashion industry is constantly evolving, so it’s time for brands to keep up and think beyond traditional retail models.
To remain competitive, brands must stay up-to-date with the latest fashion industry trends. Being in touch with information can help brands to create tailored experiences that meet customer expectations. Let’s see how you can keep up with the fashion industry.
Stay up-to-date with the latest fashion industry trends
As a brand, you should always stay informed about the latest news. This step should be easy with access to social media channels and events.
To stay in touch with customers, conduct market research, and analyze customer data. This gives insights into popular styles and designs and what materials and colors are in high demand. By using this information, brands can create collections that are not only trendy but also appealing to their target audience.
Identify popular styles, colors, and materials
Another way for brands to adapt to new trends is by proactively developing their products. For example, if eco-friendly materials are becoming more popular, brands can consider using sustainable materials.
Think about collaborating with influencers and designers
Brands can stay ahead of the trend by collaborating with influencers and designers. Influencer marketing has become an increasingly popular way for brands to reach new audiences. They can tap into their followers and promote the latest collections.
Brands can also collaborate with designers to create limited-edition collections. Some customers are looking for unique, high-end products and would love to have a limited-edition item.
It’s important for brands to stay up-to-date on the technological advancements in e-commerce. This can include incorporating VR and AR technologies into their website. Customers are seeking a more immersive shopping experience.
Don’t follow trends blindly, but be adaptable enough to changes in the fashion industry. It’s ideal to find the perfect balance between both that will be aligned with your brand values and high-demanding customers.
The fashion industry is constantly changing and adapting to new trends and technologies. One thing is clear: there is no shortage of fashion industry trends to watch in 2023. Brands that want to stay ahead of the curve must be flexible and willing to embrace change.
As a mobile app for online shops, we are well-positioned to help fashion brands to make the most of their e-commerce business. If you want to improve customer experience, OmniShop has the features you need to succeed. So if you’re ready to take your fashion business to the next level, why not give us a try?