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When to send push notifications and why are they a big deal in e-commerce

Have you ever been intrigued by the little pop-ups on your screen nudging you about a sale or a cart reminder? That’s the power of push notifications. But like all superpowers, the ‘when’ is just as crucial as the ‘what’. So, let’s go through the puzzle of when to send push notifications and uncover their significance for e-commerce.

Why the hype around push notifications in e-commerce?

Push notifications: ever heard of them? Of course, you have. These alerts pop up on our devices more frequently than we may realize. In e-commerce, these notifications act like a magnet, drawing customers back into stores.

What sets push notifications apart from other digital marketing methods? Speed and directness. Unlike emails that can get buried in an overflowing inbox or ads that require users to be on a specific platform, push notifications cut through the noise. They’re immediate, direct, and often grab the customer’s attention no matter what they’re doing. Figuring out when to send push notifications may help you to succeed.

Now, to the million-dollar question: Why are push notifications important for e-commerce? Simple. Push notifications bridge the gap between interest and action. They serve as mini call-to-actions, propelling users to engage.

Push notifications and mobile apps

Speaking of push notifications, let’s not forget where they shine the brightest: mobile apps. Mobile shopping apps offer a user-friendly space for shoppers, away from the distractions of the broader web. Couple this focused environment with the magic of push notifications and boost user engagement and conversion rates.

For instance, if a customer has your shopping app installed and you’ve just launched a new product line or a limited-time sale, a push notification ensures they’re instantly aware of it. This immediacy can often translate into rapid sales, especially if the offer is time-sensitive.

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Push notification ideas list for e-commerce brands
Push notification ideas for e-commerce brands.

When to send push notifications: The golden hour

We’ve all got those notifications that pop up at the weirdest times, right? Avoid being ‘that’ brand. So, when to send push notifications? Ideally, push notifications should flow in sync with customer habits. Early morning or late evening, when customers are more relaxed and receptive, can be sweet spots.

Why timing matters

Practicality dictates that e-commerce businesses must be sensitive to their customers’ habits and routines. Just as you wouldn’t send an email about a weekend flash sale on a Monday morning, push notifications require the same level of strategic timing. Let’s see why.

User experience

Notifications sent at the wrong time can interrupt a user’s day and be seen as intrusive, leading to potential app uninstalls. For instance, alerting users about a sale during their work hours might distract them, and by the time they’re free to shop, they might have forgotten about it altogether.

Maximizing engagement

Notifications timed around user behavior can drastically improve engagement rates. If analytics show that your users are most active on your platform during the evening, that’s a potential window to send out your notifications.

Driving sales

Strategic timing can translate to immediate sales. Highlighting a two-hour flash sale right before it starts can create a sense of urgency, prompting users to act quickly.

Brand image

Consistent, well-timed notifications enhance a brand’s image, portraying them as considerate and user-centric. On the flip side, ill-timed notifications can paint a brand as spammy and inattentive to user preferences.

Beyond time – Relevance & personalization

While timing is a giant piece of the puzzle, relevancy stitches the narrative together. Customized notifications based on user behavior can grab attention and resonate deeper. If Jane was eyeing those sneakers last week, a personalized nudge with a discount might just seal the deal. Remember, it’s all about making your audience feel seen and valued. 


When timed correctly, push notifications can be a powerful tool to drive engagement, sales, and brand loyalty. But remember, it’s not about bombarding users; it’s about providing value when they’re most receptive. So, keep an eye on the clock and your analytics – your e-commerce success may just hinge on it.

Ready to step up your mobile game?

Let’s book a 30-min mobile strategy session and give your shop a boost.

Ready to step up your mobile game?

Let’s book a 30-min mobile strategy session and give your shop a boost.