E-commerce app: Why does engagement matter?

If you’re having an e-commerce app, you already know it’s all about keeping shoppers engaged. A great user experience turns casual browsers into loyal customers.

So, how do you make your e-commerce app not just another icon on a screen but a regularly visited destination?

What do shoppers want from an e-commerce app?

First of all, use data analytics to understand customer preferences. This means observing their browsing habits, purchase history, and even feedback. Based on those insights, offer personalized product recommendations and custom content.

For example, if a customer frequently buys sports gear, your app should highlight the latest in athletic wear or equipment.

User-friendly interface and speed

Make sure your app is easy to navigate. A clean layout, clear categories, and a search bar that actually works wonders. Also, a slow app is a no-go. Ensure your app loads quickly to keep users from bouncing off.

Fresh content updated regularly

Keep things fresh. Regularly update your home screen with new products, deals, and content. Don’t forget to use storytelling in your marketing. Feature customer stories, behind-the-scenes peeks, or how a particular product can add value.

When needed, make improvements

Encourage and act on user feedback. This could be through surveys, review requests, or a simple ‘What’s on your mind?’ feature. This way, you can get to know your customers and make improvements to your app. Introduce forums or social sharing features where users can discuss products or share their purchases.

Loyalty programs that excite

Develop a loyalty program that rewards purchases and engagement activities like writing reviews or sharing on social media. Consider gamifying your app. Introduce challenges, badges, and rewards for various activities. For example, for pet shops, OmniShop developed a unique gamification feature that engages shoppers.

Push notifications that aren’t annoying

Send notifications that are relevant and timely. This could be about a new product launch, a special offer, or a cart reminder, but make sure it’s something the user cares about. Allow users to customize the types of notifications they receive. Some might prefer updates on discounts, while others might want to know about new blog posts.

Exclusive deals and offers

Provide exclusive deals for app users. This encourages not only downloads but also regular visits. Create urgency and excitement with time-sensitive deals.

Animated GIF showing a man sitting at an outdoor table, smiling as he looks at his smartphone. The image suggests a relaxed, positive experience, potentially representing the ease and convenience of using a mobile app and getting an app with OmniShop. The text that goes is: You want a mobile app for your store? Get it easy and fast.

Let’s wrap up

Engaging users in your e-commerce app is an ongoing process. It’s about understanding what they want and how they interact with your app. Keep testing, learning, and evolving. Remember, the most successful app is one that views its users not just as customers but as a community.

Written by: Dora M.