4 trends of eCommerce business for bigger success
The first thing ever sold online was a book from Amazon in 1995.
Two decades later, the eCommerce market has made 2 trillion dollars in sales worldwide!
There’s no recall now.
The business of eCommerce is booming, and it has transformed retail.
It has advanced to satisfy individuals’ changing demands and make internet shopping simpler for contemporary clients.
If you are still unsure about the future of the eCommerce business, the facts we will state below will convince you that eCommerce isn’t just a trend – it’s here to stay for good.
So, what can you do about it?
Here are 4 trends of eCommerce to watch for growing your business.
Turn eCommerce website into an app
Reports forecast an increase of mobile retail business sales corresponding to all eCommerce markets from 35% to nearly 40% in 2018 and claims that in 2021 mCommerce will undoubtedly be more than 50% of the whole eCommerce round.
And also, it’s just a starting point.
Mobile business applications are so appropriate as well as convenient that people trust them much more every day.
If you are not convinced, look at this statistic: In 2020, the number of unique mobile internet users stood at 4.28 billion, indicating that over 90% of the global internet population use a mobile device to go online.
For a long time now, a smartphone isn’t just a phone – It has become our personal assistant, making everyday life easier.
All trends of eCommerce point in the direction of expanding online business to mobile apps.
How to turn an eCommerce website into a mobile application?
Tips for turning eCommerce into mCommerce
First, you need to identify the ideal platform for your eCommerce business.
There are various platforms available in the market that help you build eCommerce websites. For example, 3 million websites with online shops run on a WordPress plugin called WooCommerce.
Your website is probably developed using the same method, or it can be Magento, Shopify or else.
Hence, the first thing to do is to identify the platform your website is built on. Identifying the platform will determine the steps needed to build your mCommerce app.
Be aware of maintaining consistency in look and feel. Ensure that the visual experience of the app is similar to that of the website.
There should be consistency in the user interface across the entire app so that the users don’t feel unfamiliar when they come from website to app.
It is a crucial move for the visual branding of your business on both platforms.
The theme and colours used should show familiarity between the app and the site. Inconsistency can result in poor user experience and might distract users.
Before diving right into the business growth process, you have to decide the critical attributes of the application. Here are the features and functionalities that your application should not be missing out on.
- Verification: The consumers should validate themselves by utilizing an email address or mobile number to get something on the application.
- Push notification: The application should have this functionality to inform users concerning your deals, price cuts, and so on to encourage them to buy.
- Payment methods: There must be support for several payment techniques like internet banking, credit/debit card, PayPal and cash on shipment.
- Item monitoring: Consumers should be able to track their items and inspect the standing of the order.
- Client support: Your consumers may need to connect with you for inquiries connected to products, services, or any other point. Keep them engaging and in a shopping mood through chat, emails, or phone.
The content management systems (CMS) like WordPress and Magento come with a closed software component loop.
The components can include the platform, server, database, and front-end of the website. These components make website development more manageable by allowing interaction and exchange of data without any hassles.
However, things are different for mobile apps because they need API (Application Programming Interface).
The developers would need to build several APIs for developing the app with the same database being used for your website. These APIs will enable seamless interaction between the components of your app and website.
To make your app work efficiently, you have to integrate the APIs with the app properly.
For example: your website and app might have static and dynamic information which the APIs will fetch.
The proper integration of APIs will mean that if you make changes to dynamic information on your site or app, it will also change accordingly on both platforms. Therefore, the consumers will see the same price whether they visit the app or the site.
Testing all the features is the semi-final phase of launching a mobile app for your eCommerce business growth.
Every aspect of the app should be tested before you release it for the end-users. Don’t forget about legal guidelines and compliance with privacy regulations.
Also, all the bugs should be patched to avoid any issues while using it.
After the testing process, the final step is to launch it on app stores.
App stores like Google Play Store and Apple App Store are suitable mediums to distribute the app and reach the audience. The users can easily download the app from there and get things started. You can also choose to distribute the app via third-party app stores.
Include augmented reality for better conversions
One of the biggest trends of eCommerce business is augmented reality (AR), and it has been a complete game-changer for eCommerce.
With this technology, consumers can genuinely see what they’re shopping for, which helps them make a buying choice.
In addition, AR alters the shopping experience in specific industries, such as style and home decoration, because the buyer can get a better feel for the item without seeing it in person.
- 35% of individuals claim that they would be shopping online a lot more if they might essentially try on an item before buying it.
- 22% would be much less likely to go to a brick-and-mortar store if AR was readily available via their preferred eCommerce shop.
AR gives a person the capacity to not simply see a 3D design of an item but allows a customer to see how it looks if they were wearing it, which is excellent for the fashion industry.
Furnishings and home design services utilize AR to reveal what different items will look like in their homes. It’s exceptionally hassle-free, helpful, as well as fun!
By making online items “tangible,” you improve buyers self-confidence and subsequently increase their returns.
Buyers are most likely to hit “add to cart,” which boosts sales.
They are much less likely to return things, saving companies on shipping, restocking, and repackaging costs.
It’s an economic win-win for businesses, as well as a win for customer fulfilment.
Of course, some products and industries offer themself far better than conventional shopping methods, but AR is most likely to tremble things up sooner than later, so AR is definitely one of the trends of eCommerce business you shouldn’t avoid.
Manage your social media platforms
Do not fail to remember that social media platforms are important trends for eCommerce businesses aiming to expand.
With more clients going shopping online, the importance of having a natural and constant brand across a diversity of marketing channels is more than ever before.
Two social media platforms are incredibly fascinating right now: Instagram and TikTok.
Instagram exceeded 1 billion international users in 2020 and remained to build on its Reels and Stories functions in ways that brands can utilize for their eCommerce.
More significant than any other social media, Instagram is the platform shoppers rely on to advertise their brands, products or services. Of course, it is a popular B2C system, but still, it’s growing in popularity for B2Bs who intend to increase recognition of their brand name.
TikTok is an intriguing novice in this area.
The app’s popularity exploded in 2020, and marketing experts are currently paying close attention to it. Last fall, TikTok and Shopify introduced that Shopify vendors can now create and run TikTok campaigns within the Shopify control panel!
The app has also included eCommerce-focused ad units, like a dynamic brochure, attractive to brand names.
There are many advantages of social media for eCommerce, but the most spoken benefits of social networks for eCommerce include:
- Broaden your online reach. Worldwide social media users have grown to 45%, so virtually every business can benefit from advertising on systems like Facebook, Twitter, and Instagram.
- Reach your target market where they spend the most time. Enhancing your website for search engines and running Pay Per Click projects enables you to get to customers while they are proactively looking for particular products you offer.
- Engage your target market in a laid-back method. Social media site systems also supply a much less official way of connecting with possible consumers than any other marketing channel, making it simple to participate in two-way discussions with users who want to discover more concerning your items.
- Assist your brand get shared online. Given the nature of social media sites, it permits your current consumers to share your brand name with their family and friends – an ideal circumstance for any online seller.
If you devote time and sources to eCommerce social media advertising and marketing, you want it to count.
There are simple tips and tricks to help your business take advantage of social media as one of the trends of eCommerce, which can assist you to generate much better ROI.
Firstly, focus on your audience’s networks versus one of the most popular networks in general.
Reserve time to react to customer comments, questions, as well as evaluations.
You need to know: images, as well as video clips, create even higher engagement.
So use them to promote your business growth, get likes, enhance involvement and conversions. You can also associate with influencers to reach your target audience at a cost-efficient price.
Engage your visitors with chatbots
When we talk about trends of eCommerce, chatbots must be on the top of your list. Chatbots connect with the internet customers similar to an in-store sales associate would certainly do.
Today’s consumer intends to make purchases in no time, and if they can not, they get annoyed and move on.
This is where a chatbot can act and also save the sales. Specialists predict that 80% of services will undoubtedly be using chatbots in the upcoming time.
But what are chatbots?
An eCommerce chatbot is an AI-powered Intelligent Virtual Aide service that online stores can carry out to engage consumers at every stage of their journey.
Shopping chatbots are the ideal device for online messaging, chatbots, voice aides, etc., and to deliver a boosted purchasing experience to clients.
An eCommerce business should combine the simplicity and effectiveness of shopping portals with the assistance that customers would certainly get in a brick-and-mortar shop.
How do you measure chatbot ROI?
It’s not nearly enough to develop and introduce a chatbot – customers will not talk with your robot if it’s not valuable or engaging.
Furthermore, roughly 40% of users will undoubtedly stop chatting with a crawler after the initial message, and also 25% will quit talking after the 2nd.
To ensure that your bot is driving you new purchasers and sales, you need to gauge its activity with chatbot analytics. This information consists of basic metrics that show your robot’s helpfulness, like engagement and retention prices, along with sophisticated metrics to gauge sales conversions.
You can start collecting analytics on your bot by utilizing analytics tools supplied in a few bot-building systems, or you can tie your robot to an outdoors robot analytics system.
Overall, trends of eCommerce can change with innovative technology, but focusing on end consumers is a prominent type in eCommerce that will never go out of fashion.
Concentrating on locating your target client is the first step; afterwards, showing the benefits and quality of your products in the right way is crucial.
No matter your target market, they can’t acquire your products if they don’t know about it.
But, don’t overlook typical networks in searching for brand-new ones; maintain a well-balanced marketing strategy to keep both existing and potential consumers delighted.
Not sure how to handle an omnichannel technique efficiently? We would certainly like to aid. So contact us and get a free consultation on growing your eCommerce business.
Let’s book a 30-min mobile strategy session and give your shop a boost.
Let’s book a 30-min mobile strategy session and give your shop a boost.