How to create a mobile shopping app that converts

Check your analytics: how many users are coming from mobile devices? I bet that number exceeds 60-70%. These numbers are the reason why you should focus on mobile shopping. A mobile-optimized webshop is a must, but sometimes is not enough. That’s where mobile apps stand out.

A slick, user-friendly mobile shopping app can open up a whole new revenue stream for your business. Let’s see how to create a mobile shopping app from idea to checkout.

Planning your mobile shopping app app

What do you want your app to do? Increase sales, get people talking, keep them coming back? Figure out this first. Then, let’s talk about money – how big is your budget for developing a mobile shopping app?

Next thing. Choosing the right tech is like picking the right tool for a job. Are you going all-in with a native app that’s smooth and snappy, or are you keeping it cost-effective with an app builder? This choice will affect your app’s performance, development time, and how much you’ll spend.

OmniShop app is a cost-effective native mobile app which is, by smoothness and functionalities, as good as a custom mobile app.

Designing for the user

When it comes to design, think like your user. They want it fast, easy, and, let’s be honest, pretty. Your app’s look and feel are very important. Users should be able to find what they need without a treasure map. So, keep it clean, keep it intuitive.

If you think about how to create a mobile shopping app that converts, this is your answer. Your app should be created in favor of customers who should enjoy a mobile shopping experience from entering your online destination to the checkout.

How to create a mobile shopping app and which features to include?

Now, for the bells and whistles. If you ask users, they expect the basics: browsing products, checking out, and secure payment options.

But if you really want to stand out, you could add in features like coupons or push notifications based on user preferences. These cool add-ons can make your app the go-to for mobile shoppers.

Essential features + coupons + push notifications + much more = OmniShop mobile app. Check it out here.

Who will develop your mobile shopping app?

You can choose between native custom development (specific to iOS or Android), which can get pricey but offers the best performance, or go for an app builder, which is more budget-friendly and quicker to market.

Custom mobile app development

Going native means you’re building your app specifically for either iOS or Android platforms – sometimes both, which, of course, doubles the effort. It’s like tailoring a suit; it’s made to measure and fits perfectly on the platform it’s designed for. This can lead to better performance, smoother animations, and a generally slicker feel that users love.

But all this comes at a cost. Native development typically requires a team of developers who are skilled in the languages specific to each platform, like Swift for iOS and Kotlin for Android. It also takes more time (6+ months) because you’re essentially building two separate apps if you want to cover both main mobile platforms.

With OmniShop, you get both iOS and Android apps at one cost.

App builders

On the flip side, app builders are like the off-the-rack suit. They might not fit perfectly, but they look pretty good and are a lot kinder to your wallet. App builders are platforms that come with a range of pre-built templates and drag-and-drop interfaces that allow you to put together an app without writing a line of code, but it takes your time to build it.

The advantages here are clear: cost and speed. You’ll save a bundle on development costs because you won’t need a team of pricey developers, and you can often get your app to market much faster.

However, your app might not have that polished feel of a native app, and you could run into limitations with the templates that app builders offer. Plus, you will have to give your own time to make it.

What’s the best for your e-commerce business?

Choosing the right path for your mobile app depends on several factors, including budget, timeline, and desired app quality.

If creating an exceptional brand experience and achieving top-notch performance are your priorities, and you have the resources, native development might seem like the way to go.

However, we’ve crafted a solution that rivals the quality of custom-developed applications, surpasses the capabilities of app builders, and doesn’t break the bank. OmniShop app provides the best of both worlds – the cost-effectiveness and speed of an app builder with the quality and performance of a native app.

Animated GIF showing a man sitting at an outdoor table, smiling as he looks at his smartphone. The image suggests a relaxed, positive experience, potentially representing the ease and convenience of using a mobile app and getting an app with OmniShop. The text that goes is: You want a mobile app for your store? Get it easy and fast.

Our solution is designed to launch quickly, allowing your business to enter the market without the lengthy development and testing phase that custom apps require. This rapid deployment doesn’t come at the expense of functionality or design quality. We’ve engineered our platform to ensure that it’s as robust and user-friendly as a fully custom-built app.

So, how to create a mobile shopping app?

Investing into the mobile shopping app is a strategic move that can pay off big time for your business. Remember, it’s all about giving your customers a shopping experience that’s as convenient as it is enjoyable.

Start by defining what you want your app to achieve and set a realistic budget. Your app needs to be user-friendly with a design that’s not just easy on the eyes but also intuitive to navigate.

You’ve got choices when it comes to development – go for a native custom app for top-notch performance, or an app builder for a more cost-effective and quicker solution.

But here’s the kicker: Our OmniShop app blends the best of both worlds. It offers the same level of smoothness and functionality as a custom app, but without the hefty price tag and long development time.

Written by: Dora M.