Best value for your shopping app

First of all, we will constantly share with you the knowledge and experience of best practices for running and monetizing a mobile shop app.

From a technical aspect, your app will always be adjusted to new software version releases (Android and IOS).

To specify, the OmniShop team will:
– Track versions of your backend so that the app is always up-to-date;
– Develop new features;
– Fix any issues and bugs.

According to statistics from 2022, more than half of US citizens have downloaded at least one shopping app. In many European countries, 1 out of 3 customers prefers to shop via mobile app.

Forecasts show that shopping through mobile apps will reach $510 billion in 2023 and $710 billion in 2025.

You should get the mobile app if most of your web traffic comes from mobile.
Traffic tells you that customers prefer to shop from your store on their phones.

The app will only make their shopping experience more convincing, making them even more closely connected to your shop.
If your customers are already shopping on their phones and you don’t offer them the app, the loss is all yours. With push notifications about cart abandonment and special offers, you would by now earn way more money than only through the website.

No matter how optimized for mobile, most sites are still unresponsive on mobile and do not offer a great user experience. It is much easier to use a mobile application and more transparent than any mobile website, regardless of how optimized it is for mobile.
User experience is especially important for shopping apps: fast checkout with already memorized data, quick sharing of products between applications (from the application to WhatsApp, etc.), and push notifications to target users. Also, you do not have a communication channel with users on the site, while the app itself is the direct communication channel.

Mobile apps give customers a way better user experience than websites. Also, the functionalities of mobile apps are more advanced.

Another benefit of having a mobile app is that it helps retain customers. Once a customer downloads the app, they start visiting it more frequently than they would visit your website, creating a closer bond with your shop.

The app gives your clients a faster checkout experience. If you have a cart abandonment problem, the app will reduce this. If the customer leaves the product in the cart, the app will send them a notification reminder. Unlike email notifications that are highly ignored, push notifications through the app trigger customers and make them finish their shopping. Also, a significant benefit for you is that the app makes retargeting customers easier.

By having an app, you increase your brand’s visibility and are present on yet another platform.

Those are the reasons why the majority of big brands already have their app.

With a mobile app, you will speed up the processes before checkout. So, the possibility of the client abandoning the purchase is reduced. With the re-ordering option in the app, you increase the possibility of purchasing even more. Re-ordering also minimizes friction and losing customers due to boring and long filling-in forms for shipping, billing, etc.

Users can also be targeted and informed about discounts through the app’s push notifications, which will redirect them to the product of their interest that is currently on discount.

You can download our e-book “App Downloads Growth” from the Blog & Resources page. There, you will find helpful tips to increase your
profit by boosting app downloads.

The OmniShop product doesn’t offer this option directly, as the app’s core is to be connected to your website, so it can directly pool the information and updates about the products from the site. So, you need a webshop for the mobile app to work.

However, we can offer the complete service of creating a perfectly synced webshop and mobile app. Book a consultation with us if you want to hear more about the package.

OmniShop is subscription based, so you can unsubscribe if you don’t want to have the app anymore.