How Apple’s iOS 14 privacy update impacts e-commerce businesses

How Apple’s iOS 14 privacy update impacts e-commerce businesses Apple’s iOS 14 update announced last year had started the battle of the giants even before it was rolled out. Starting in early 2021, Apple began to show Facebook and Instagram App users a popup message so they can opt out of data tracking “across Apps […]

Effective Black Friday marketing strategies for home gym product online sellers

Effective black friday marketing strategies for home gym product online sellers Due to the mandatory closing of most gyms worldwide during the COVID-crisis, online sales of home gym equipment skyrocketed, and this trend is likely to continue for quite some time. So, if your online store is targeting this niche, you have probably seen a […]

How big brands transformed their business with mobile shopping apps

How big brands transformed their business with mobile shopping apps More and more, consumers are turning to branded mobile apps to research, find, and purchase the products they need. Up to 89 percent of shoppers use mobile retail apps rather than browsing mobile websites, and for the past several years, apps account for 70 percent […]